‘Falcon technology’ has been a staple of ANZ’s fraud protection for over a decade.

To show how ‘the Falcon’ keeps up with modern, sophisticated fraud, we did the only reasonable thing: created lookalike Falcons for ANZ customers (affectionately named: DoppelFälcons).

The campaign includes a whole lot more than just the film below, more coming soon.

While most summer advertising shows squeaky clean ‘summer days’, for our younger target audience the truth is much more like the 1970’s musical Grease – it’s all about those summer nights. 

So we flipped the script and told the story of a summer all-nighter. And like any good all-nighter, things got a bit weird. 

Modern life is fast-paced and stressful. And modern advertising is just as bad: a constant barrage of crash, boom, bang – all competing for your attention.

So, to set Tourism Tasmania apart, we did the opposite. We invited the world to ‘Come down for air’.

Unlike most species, human babies are particularly vulnerable when they are first born. Combine this with NZ’s ‘cold homes epidemic’, and there are often tragic consequences for the newest New Zealanders.

That’s why Contact Energy created ‘Fourth Trimester’ – they’re offering three months of free power to families with newborns, so that they can keep warm and healthy when it’s needed most.

Fourth Trimester was launched through PR, OOH, and DM's for customers – including ‘Fourth Tri Onesies’ with cute messages that were shared throughout social and on national news.

Jaycar is Australia’s leading tech and electronics retailer, with over 100 stores around the country. While nerds know and love Jaycar, the general public was more likely to ask their nerdy friends or family for help – and the nerds were sick of it it.

So we created a rallying cry for Australia’s nerds: “Don’t ask me, Just ask Jaycar”. No nerds were harmed in the making of this ad.

To combat fashion waste, the product nerds at Kathmandu had developed an incredible new jacket: a 100% biodegradable puffer.

The problem was, everyone was sick of worthy environmentalist ads, and most people thought the jacket was just as likely to biodegrade in your washing machine as it was in landfill.

So we showed people the jacket was truly made for ‘out there’, while not taking ourselves too seriously along the way.

Australians love loyalty points – but at the end of the day, they’re basically pointless. To continue their ‘Good Different’ brand platform, ALDI showed people they’d be better off just saving money, not pointless points.

The calculator

Combining supermarket spend data and loyalty scheme rewards, we created a tool to prove just how pointless loyalty points really are.

The results

8m+ earned impressions, 130+ pieces of media coverage and recognised at AWARD, Caples, NY Festival, AC&E and a Grand Prix at APAC Effies.

The #SampleThis trend on social media takes unusual sounds (everything from squeaky doors to pedestrian crossings) and remixes them into music.

To show how Red Rock Deli can ‘Awaken your senses’, we tapped into this trend and remixed the sound of their chip ingredients into a song, collaborating with multi-platinum artists PNAU.

The song was released unbranded, and then the campaign revealed the unusual collaboration.

The campaign media mimicked an album launch, with 60” film, street posters + more.

ALDI’s competitors are notorious for offering half-price discounts on just a few products.

In comparison, shoppers save on absolutely everything at ALDI – meaning they won’t end up with 15,000 cans of half-price tuna in their cupboard.

Social

We also created a one-shot version for platforms with a short attention span and the half-price tuna cans even took over people’s feed (below).

Social media influencers are increasingly pretending their content is #authentic, when in reality it’s #sponsored. And Generation Z have had enough.

So, to launch the new Samsung Galaxy A to the Gen-Z market, we created the most overt and unsubtle influencer campaign the internet has ever seen.

As people’s hearing deteriorates, they can take up to eight years to seek help. To encourage people to take action sooner, Cochlear created Hearprint – a data-driven online tool that calibrates music, TV shows and online content to your unique hearing ability, tracking it over time. 

Awards

Hearprint was awarded at global festivals, including Cannes Lions, Spikes Awards, Clio, ADFEST, LIA, Caples, Webby’s, AWARD Awards and Best Marketing Innovation for the Australian Financial Review.

After more than a year of lockdowns and COVID-19 restrictions, Australia and New Zealand were well and truly ready to go wild over summer.

There was only one word to describe the feeling: finally.